Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.

• DirectorYan Fei
• Release13 July 2024
• GenreComedy
• Duration2h 13m
• Budget?
• Revenue$473,859,800
• Rate
  

  6.891
  69 reviews
• Productions

  海口西虹胡同影视文化有限公司, Tianjin Maoyan Weiying Culture Media, Fun Age Pictures, Shanghai Ruyi Film & TV Production, Alibaba Pictures Group, Horgos Coloroom Pictures, China Film Group Corporation, 长影时代传媒股份有限公司, 西虹市影视文化, New Classics Media, 海南乐镜影视文化传媒有限公司, Zhejiang Hengdian Film Production, Tencent Penguin Pictures, 蜃景影视文化传播（海口）有限公司, 安徽文逸影视文化传媒有限公司, 吉林省石头剪刀布传媒有限公司, Wanda Pictures, Youku